Conceptual Selling Coaching

Conceptual Selling® Coaching presents a comprehensive strategy to drive deeper adoption of Conceptual Selling® Customer-Focused Interactions. This programme develops subject matter experts who can provide ongoing
coaching and reinforcement in the correct application of tools and concepts towards customer-focused interactions, resulting in higher-quality information and actionable commitment from customers at the end of every sales meeting.

Content

By helping refine the way the Conceptual Selling® Customer-Focused Interactions concepts and tools are applied and reinforced, this programme provides organisations a way to guide sales team members to enhance every interaction with customers that either moves an opportunity forward or improves the relationship. It also establishes a process for managers to effectively evaluate and interpret Green Sheets (now called Meeting Plan) and build strategies that maximise coaching opportunities with individuals and teams.

Conceptual Selling® Coaching Supports Organisations in Their Efforts to:

Implement on-going reinforcement of the Conceptual Selling® Customer-Focused Interactions process.

  • Improve comprehension of the programme concepts.
  • Increase consistent use of the Meeting Plan tool.
  • Enhance the value of Meeting Plans with one salesperson or the entire team.
  • Reinforce the selling behaviours and activities that move sales opportunities through the funnel.
  • Maximise the power of collaboration and debrief to drive better adoption.

Targets and usages

Enable field sales to:


Receive consistent coaching and reinforcement of the concepts, terminology and process within Conceptual Selling® Customer-Focused Interactions.

Targetgroups

Who Should Attend

Any member of the organisation responsible for ensuring the adoption and utilisation of the Conceptual Selling® Customer-Focused Interactions process or who acts as a mentor to other salespeople.

Dates & costs

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26.09.19 Milton KeynesGBEnglish
1085,- GBP

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