Conceptual Selling Coaching

Conceptual Selling® Coaching presents a comprehensive strategy to drive deeper adoption of Conceptual Selling® Customer-Focused Interactions. This programme develops subject matter experts who can provide ongoing
coaching and reinforcement in the correct application of tools and concepts towards customer-focused interactions, resulting in higher-quality information and actionable commitment from customers at the end of every sales meeting.


By helping refine the way the Conceptual Selling® Customer-Focused Interactions concepts and tools are applied and reinforced, this programme provides organisations a way to guide sales team members to enhance every interaction with customers that either moves an opportunity forward or improves the relationship. It also establishes a process for managers to effectively evaluate and interpret Green Sheets (now called Meeting Plan) and build strategies that maximise coaching opportunities with individuals and teams.

Conceptual Selling® Coaching Supports Organisations in Their Efforts to:

Implement on-going reinforcement of the Conceptual Selling® Customer-Focused Interactions process.

  • Improve comprehension of the programme concepts.
  • Increase consistent use of the Meeting Plan tool.
  • Enhance the value of Meeting Plans with one salesperson or the entire team.
  • Reinforce the selling behaviours and activities that move sales opportunities through the funnel.
  • Maximise the power of collaboration and debrief to drive better adoption.

Targets and usages

Enable field sales to:

Receive consistent coaching and reinforcement of the concepts, terminology and process within Conceptual Selling® Customer-Focused Interactions.


Who Should Attend

Any member of the organisation responsible for ensuring the adoption and utilisation of the Conceptual Selling® Customer-Focused Interactions process or who acts as a mentor to other salespeople.

Ask us!

Don't hesitate to contact us with individual questions. 

Free callback

Personal contact is always the best option. This is why we gladly call you, free of charge, at your desired date. Simply leave a phone number and tell us when we can call you.